Starting a business

Build on solid ground. Shape your own path.

Supporting founders in developing their ideas into compelling business models and building a solid foundation for starting and growing their own business.

Whether you are considering self-employment, navigating a career transition or already building your business, a strong start begins with understanding how your idea, business model, financial situation and personal goals fit together.

What’s your starting point?

Every path into entrepreneurship starts from a different point. You may be exploring an initial idea, preparing to start your business or already learning from your first experiences in the market.

  • You have an idea and want to understand its potential

    The idea is there, but the business model, target customers, offering or economic potential still need to be explored.

  • You want to start your own business and prepare it on solid ground

    Self-employment is becoming a concrete option, but questions around the business model, financials, formalities and the best way forward are still open.

  • You are navigating a career transition

    A change in your professional situation creates an opportunity to consider starting a business. The question is whether it can develop into a realistic and economically sound perspective.

  • You are considering leaving a secure job to build something of your own

    A good income, family responsibilities, a mortgage or other commitments can make the decision more complex. The goal is not to rush into self-employment, but to assess opportunities, risks and possible transition paths realistically.

  • You have already started and want to develop your business further

    You have gained initial experience and now want to sharpen your offering, customer acquisition, pricing, financials or next development steps.

Topics we tackle together

Depending on your starting point, different questions come first. The advisory work therefore follows the topics that actually matter for your plans rather than a rigid start-up process.

  • Business model & positioning

    Develop your idea into a compelling business model with clear target customers, a relevant value proposition and an offering that fits the market.

    • Business model
    • target customers
    • value proposition
    • offering
    • market & competition
    • positioning
    • pricing
    • validation
  • Business plan & financials

    Think through the economic foundations of your business and create a sound basis for planning and decision-making.

    • Business plan
    • living expenses
    • investments
    • operating costs
    • revenue planning
    • profitability
    • liquidity
    • funding needs
    • full-time or part-time self-employment
  • Starting your business & formalities

    Understand the key requirements around starting your business and approach the necessary steps in a structured way.

    • Legal form
    • registration
    • tax office
    • taxes
    • social security
    • business insurance

    For specialized legal, tax or insurance questions, relevant experts can be involved where appropriate.

  • Market entry & business development

    Turn planning into market activity, learn from initial experience and develop the business based on real customer feedback.

    • Customer acquisition
    • acquisition channels
    • pilot offerings
    • customer feedback
    • offering
    • pricing
    • priorities
    • business development

Developing your role as an entrepreneur

Building your own business also creates new demands on your role as an entrepreneur. Depending on your situation, it can therefore be useful to reflect consciously on your strengths, ways of working, expectations and development areas.

  • Self-reflection
  • strengths & development areas
  • work preferences
  • self-organization
  • dealing with uncertainty and pressure
  • entrepreneurial role

Advisory experience and an entrepreneurial perspective

20+

founders supported

2+

years of start-up advisory experience

9+

years of strategy and management consulting experience

  • Own entrepreneurial experience
  • Certified start-up advisor
  • ICF Associate Certified Coach

As an independent consultant and entrepreneur, I combine extensive strategy and management consulting experience with my own entrepreneurial perspective. Depending on the challenge, I complement this business perspective with professional coaching expertise.

Considering starting a business or already on your way?

Let’s talk about where you are, which questions are still open and what the right next steps for your business could be.